Digg’s Frontpage is Worth about 30,000 Visits

So says DNWire’s Andrew Allemen, who says they got about 30,000 visits combined over the weekend after posting an article about Toys.com losing its Google ranking.

Most of the traffic then left immediately, though a few stuck around.

I’m not surprised by these numbers at all, and its always good to hear first hand accounts on what kind of traffic you can actually receive from the gold-medal of social media marketing:  the Digg front page.

From a personal perspective, I’ll often find new sites based on finding them initially from either Digg’s front page or categorical front pages, but I make up a very small percent of overall internet users - I actually make a concerted effort to find new sites and media properties.

Though almost none of the 60,000 visitors stuck around for more than a single pageview, I think that tapping this traffic is important to building an online brand, and you won’t see the benefits of this boost in social media traffic until your articles reach the homepage of Digg a couple of times.

Sidenote: having an article show up on the frontpage of Digg makes it easier for future articles from your domain to appear on the front page.  Its incorporated in Digg’s algorhythm.

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