People who use Mobile Search are usually:

- Sofa Searchers (they surf the web from their couch or dinner table, often while doing other things)

-Wired youth.  Tweens, Teens, and College Kids who don’t want to pull out a computer while hanging out with their friends

- Professionals that don’t have a computer at their disposal, often times laborers such as deliverymen, or policemen

- Digirati, tech bloggers especially.  Anyone who likes trying out new products and web services

Note:  Anyone who typically works in front of a computer all day will not use mobile search on average.

Green Search is particularly popular for the following products (both general and specific)

- Home and Bath

- Bed Sheets

- Organic Bedding

- Cleaning supplies

- Wind and solar power

- Organic Fashion

- Organic food and wine

- Recycled Handbags

Health Search

Health search is particularly prominent in countries where doctors are not readily available