Don’t Forget to Optimize Links and Content Against Your Site’s URL

Duh!

Duh!

Kind of a no brainer, but recently I was so focused on optimizing against the keywords ‘traveling from’ (as two separate words) that as of a few weeks ago, I no longer show up on the first page of Google for the word ‘travelingfrom.’ The site after all is travelingfrom.com

Getting repeat traffic from Google, and especially from people who chose to access sites by using google search rather than the address bar, is a big part of this site’s marketing strategy, so now I need to go back and update a few links here and there to get to the top of the Google results page again.

Step 2 will be to no longer have Google suggest separating the words, but I will need a bunch of inbound links before that happens.

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