Don’t Forget to Optimize Links and Content Against Your Site’s URL

I was so focused on optimizing links and content against my URL separated into two words, that I lost position on the first page of results for a Google search for my site.

 

You Can Actually Get Traffic from Twitter

Techcrunch reports that nearly 10% of their visitors came in through Twitter in the last 30 days. This is more than any other social bookmarking site, most notably Digg and TechMeMe, and is only surpassed by the almighty Google as the top referral source.

 

The Most Popular Languages on Wikipedia

wikipedia-logoI’ve copied the latest Wikipedia geo stats below. Its interesting that there is not a direct correlation between the population of a country and how active that country is on Wikipedia. Other variables to account: weather, literacy, availability of computers, lack of nightlife (kidding on the last one)

I just sat through a Jimmy Wales presentation at AdTech, and he presented the following data for the most popular languages on Wikipedia. Please note that this data is valid for the current date, April 21, 2009

English – 2.8 million articles

German, French, Dutch, Japanese, Italian – 500K + articles

Spanish, Russian, Swedish, Portuguese – 250K + articles

Chinese – nearly 250K articles

Wikipedia was banned in China for 3 years, which accounts for the lack of articles in Chinese.

I think this data could be particularly useful when prioritizing geographies for building communities as well as for building translation services for existing communities.

 

Amid Lawsuits, Seeqpod Still Growing Steadily

EMI might not like them, but Seeqpod is still growing steadily. Looks to me like they have doubled their users in the last year.

 

How to Find Your WordPress API Key

Steps to find your WordPress API Key:

1. Login to your WordPress account on wordpress.com
2. Go to your profile URL – http://dashboard.wordpress.com/wp-admin/profile.php
3. Your API key should be showing in the top left, just below your profile name.

Done.

 

The Three Types of Search Keywords

The Three Types of Search Keywords

The Three Types of Search Keywords: The vertical axis reflects the number of queries, and the horizontal axis reflects the number of keywords

Something that was the focus of one of the sessions I went to at the web 2.0 conference last week was the three types of search keywords, and how different types of keywords can reflect a user’s likelihood to convert or not.  The keyword itself can reflect either a need for information, a likelihood to be shopping, or an intent to purchase.

Words with the most searches tend to be searches for information: Used Cars, Britney Spears, USB.  These users tend to be less likely to purchase, they are mostly curious, though they may be making a purchase eventually.

The second type of search is for shopping.  These terms become more specific:  Reliable Used Cars, Britney Spears CDs, USB Drives.

The third, and most lucrative type of search term reflects the highest intent to purchase:  Used Car Dealership San Francisco, Britney Spears Toxic Download, USB Drive for Mac.

Though keywords reflecting an intent to purchase have quite a smaller volume than informational keywords, combined, these keywords can make up just as much search volume.  You’ll just have to address each term individually or in small groups.

One final note, I tend to notice that words in the plural tend to reflect an interest in shopping, where as a word in the singular can reflect either information or intent to purchase, depending on how specific it is.

These three types of keywords are important to keep in mind when buying keywords, buying domains, or optimizing content for organic traffic.

 

Twitter Discovery is Almost Here

jumpingWe all knew it was coming.  We all blogged it, tweeted it, and left comments on other people’s blogs regarding it.  Twitter is turning into a search and discovery engine before our eyes.

Just today, they announced and implemented (without any large whales getting in the way) , a search box, search trends, and search results, all from the comfort of your very own profile page.  Seamlessly see what people are talking about and find web results without having to think at all.

I’m a big fan, and I think this is only the first step.  What I want to see now is a Twitter search function that only brings up tweets that include links to outside sites, and I want Twitter to rank these tweets based on the number of followers, retweets, and links to twitter profiles.  Now THAT would be a search engine of the future.

 

Interesting Search Trends from the Alt Search Engines Conference

People who use Mobile Search are usually:

– Sofa Searchers (they surf the web from their couch or dinner table, often while doing other things)

-Wired youth.  Tweens, Teens, and College Kids who don’t want to pull out a computer while hanging out with their friends

– Professionals that don’t have a computer at their disposal, often times laborers such as deliverymen, or policemen

– Digirati, tech bloggers especially.  Anyone who likes trying out new products and web services

Note:  Anyone who typically works in front of a computer all day will not use mobile search on average.

Green Search is particularly popular for the following products (both general and specific)

Home and Bath

– Bed Sheets

– Organic Bedding

– Cleaning supplies

– Wind and solar power

– Organic Fashion

– Organic food and wine

– Recycled Handbags

Health Search

Health search is particularly prominent in countries where doctors are not readily available

 

How to Find a Website’s IP Address

I usually go to this site.  Type in the site’s URL.  Done.

 

Digg’s Frontpage is Worth about 30,000 Visits

So says DNWire’s Andrew Allemen, who says they got about 30,000 visits combined over the weekend after posting an article about Toys.com losing its Google ranking.

Most of the traffic then left immediately, though a few stuck around.

I’m not surprised by these numbers at all, and its always good to hear first hand accounts on what kind of traffic you can actually receive from the gold-medal of social media marketing:  the Digg front page.

From a personal perspective, I’ll often find new sites based on finding them initially from either Digg’s front page or categorical front pages, but I make up a very small percent of overall internet users – I actually make a concerted effort to find new sites and media properties.

Though almost none of the 60,000 visitors stuck around for more than a single pageview, I think that tapping this traffic is important to building an online brand, and you won’t see the benefits of this boost in social media traffic until your articles reach the homepage of Digg a couple of times.

Sidenote: having an article show up on the frontpage of Digg makes it easier for future articles from your domain to appear on the front page.  Its incorporated in Digg’s algorhythm.